As General Manager of Dr. Roof Atlanta, Michael Friedlander is responsible for ensuring every homeowner who trusts the company receives quality workmanship, clear communication, and a roof built to last.

Michael’s connection to the business runs deep. His father founded Dr. Roof in 1988, and from the age of five, Michael was immersed in the world of roofing — learning the trade from the ground up and developing an early appreciation for hard work, craftsmanship, and doing right by the customer. After graduating from Georgia State University, he joined the company full-time, bringing a fresh perspective while staying true to the values the business was built on.

With more than 38 years of service in metro Atlanta and over 1,800 five-star Google reviews, Dr. Roof has built its reputation on reliability and follow-through. Michael has played a key role in shaping a company culture centered on customer service excellence, accountability, and quality workmanship — values that reflect the founder’s original vision and continue to guide the business today.

In his role as General Manager, Michael is responsible for ensuring every project is handled with professionalism from initial inspection through final clean-up. As Dr. Roof continues expanding into new markets across Alabama, South Carolina, and Tennessee, he remains focused on strengthening systems, developing people, and delivering a consistent, high-quality experience for every customer.

For Michael, roofing is more than just a service — it’s a responsibility. When homeowners choose Dr. Roof, they’re choosing a team that stands behind its work and takes pride in protecting what matters most.